The opening title set the tone before a single session began — illustrating the journey of AI-powered analytics merging with cloud technology, and giving the audience their first glimpse of ThoughtSpot’s edge in analytics.
From there, a coordinated system of speaker intros and event graphics carried that same visual language throughout the conference — keeping ThoughtSpot’s themes and messaging in constant circulation, and reinforcing their stance as a pioneer in analytics.
We worked with ThoughtSpot’s founders and CMO to define a brand vision built for scale — a foundation that’s helped carry the company’s valuation from $1.9B to $4.2B.
That vision needed to hold up at conference scale. Our strategy translated it into a system built to move from the main stage to every corner of the room, without losing its edge.
We partnered with ThoughtSpot’s leadership to elevate and dimensionalize color across the motion package, using subtle light and depth across backgrounds and typography. The result is a set of flexible, scalable patterns that integrate seamlessly with the new design system and hold up across every touchpoint.
— ThoughtSpot
ThoughtSpot’s Beyond Conference is an annual convergence of visionaries, thought leaders, and Fortune 500 executives in data analytics. Beyond 2020 called for a visual system substantial enough to carry the entire event, delivered on a tight timeline through our expertise in television production and motion graphics — every element built to match the sophistication of ThoughtSpot’s technology.
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