Top Creative Agency, leftchannel, Recruited by New AI Company Typeface to Launch Their Generative AI App for Enterprise Content Creation
Designing for Memorable Storytelling in a Booming Category
Leftchannel, a leading motion design and creative agency based in Columbus, Ohio and Milan, Italy, recently collaborated with Typeface, a San Francisco-based generative AI company, to help with the launch of Typeface's brand and an innovative new platform. Leftchannel’s expertise in crafting brand-transformative, high-end digital content, made it an ideal partner to help Typeface express its vision to reimagine content creation for all enterprises in the form of an engaging launch video.
Before engaging leftchannel, Typeface, backed by $65M in funding from Lightspeed Venture Partners, GV (Google Ventures), M12 (Microsoft’s Venture Fund), and Menlo Ventures, had been in stealth, developing their new generative AI application which empowers all enterprises to rapidly create high-quality, brand-personalized content faster and easier than ever before. Specifically built for enterprise content creation, Typefaces’ AI provides a powerful suite of self-serve solutions for employees to create with ease, speed, and brand authenticity across all departments.
With leftchannel’s partnership, Typeface's launch video has set the stage for businesses to discover their innovative new solution for personalized content creation. The launch video not only announces Typeface's new brand and application, but also provides a comprehensive understanding of the app's capabilities, propelling Typeface's momentum and interest from enterprises seeking a leading enterprise content creation solution.
Leftchannel’s product launch video for Typeface showcases the extensive ways the app can help enterprise content development teams quickly create endless options of branded blog posts, social media, job posts, websites, etc. tailored to their target audiences.
“We thought of various ideas on how we could present Typefaces' unique software,” says Alberto Scirocco, leftchannel Founder and Creative Director. He continues, “By showcasing not only all of Typefaces’ features, but the options that they provide the Typeface user, we are showing audiences that they can write their own stories and take advantage of a powerful solution in their content development tool belt.
“Leftchannel helped us craft an inspiring video that not only introduced our brand to the world, but also effectively communicated the value of our platform for enterprise content creation," said Vishal Sood, Head of Product at Typeface. “The video represents a foundational marketing asset for our brand.”
Typeface reported they had an overwhelmingly positive response to their launch with thousands of companies registering for their waitlist and strong demand from leading enterprises and digital-native brands.