Working with Recess Creative Agency, we created this playful animated piece for Sliced Bread. The story brings to life the daily challenges of this lovable little family of squirrels, and then shows how much easier their lives might be if they used Sliced Bread’s Design Thinking process. We concepted and designed this world and these characters to have a look of modern simplicity – visually tying Sliced Bread’s brand to a piece that mirrors their guiding principles. Enjoy!
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