The Sheraton Dallas Hotel, the largest hotel in Texas, embarked on a journey of transformation and brand evolution with a large renovation project. As part of this change, they sought to enhance their guest welcome experience with a digital art installation that not only resonates with modern aesthetics but also reflects the vibrant art communities of the city.
Our task was to strike a balance between creating an impactful lobby experience and encapsulating the spirit of local art. This lobby activation was designed to be more than a visual treat; it was a representation of the Sheraton’s reinvigorated brand.
The installation combined experiential design with custom content, focusing on delivering a sensational yet meaningful experience to guests. Our goal was to ensure this digital activation in the Sheraton lobby didn’t just captivate but also created a lasting impression of the hotel’s commitment to art and innovation.
This project was a delicate interplay of artistic expression and hotel engagement, where every element of the installation was crafted to enhance the Sheraton’s brand identity. The motion graphics art used in the installation was not only a testament to our creative capabilities but also to our understanding of how digital art can transform a space and enrich guest experiences.