Following the success of the E! NYFW 2015 promo, E! again turned to us to create the NYFW 2016 campaign. While the first piece was a highly editorial project focusing on the elegant beauty of high-end fashion, for this promo, E! wanted us to focus on creating a very impactful piece capturing the energy and excitement of Fashion Week.
Harnessing the design language of the 2015 promo, we added many layers of complex compositing stitching each scene together with the goal of expanding the viewers’ perspective and experience in an artful way.
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