Leftchannel collaborated with HIMSS, a member association at the forefront of transforming health ecosystems through technology. Following pandemic disruptions, the 2021 HIMSS conference was a pivotal event, marking their first hybrid conference and the debut of a refreshed HIMSS brand.
Our role was to seamlessly integrate storytelling and brand narrative, creating a cohesive experience that elevated HIMSS’s brand perception. The challenge was to harmonize multiple engagement methods and narratives, focusing on the conference theme, ‘Be The Change.’
