Leftchannel Animated Ads Part of the Theory and Practice of Motion Design Book

Leftchannel Animated Ads

The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice by R. Brian Stone and Leah Wahlin, explores the diverse and ever-evolving field of motion design.

Leftchannel’s animated commercials for Giant Eagle are proudly referenced as an example of motion design’s ability to tell stories. The animated broadcast spots feature a fun and quirky family of characters as they portray the benefits of the supermarket chain’s offerings.

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A valuable feature for conferences
Leftchannel's piece adds character and refinement to the upscale Hollywood property

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