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Key elements from the Learning Science program, like content, insights, and technology, come together in clear and simple forms. The information is sorted then delivered to students in meaningful ways, showing the personalization of the product. Educators, once dealing with the complexities of teaching, see students engaged with more effective curricula.
Following the initial piece, we broke out individual segments of learning science into subsequent videos—each working to educate and entertain by transforming technical ideas into approachable and relatable scenarios.
The presentation is cohesive across each of the animations, with elements repeating throughout. Simple geometric shapes represent different forms of learning and distinguish between raw and useful pieces of information. Unique character styling, ownable to the brand, creates identifiable scenarios that punctuate the meaning behind technical features. Simplicity in design brings clarity to interwoven themes.
The result is a set of playful and memorable pieces that spark curiosity and illustrate the high-end thinking behind McGraw Hill Learning Science.
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