This teaser video, called SOFTIES is part of a large multi-studio rebranding campaign for AOL which we had the opportunity to work on with GHAVA. It involves CG plushy figures colliding with each other to reveal the AOL logo consistently with the other campaign branding animations.
We’re happy to report that GRAPHIC HAVOC’s work on the rebranding of AOL (including our video) was awarded a Bronze in the Large Scale Corporate Identity Schemes category at the 57th Cannes Lions International Advertising Festival.