Men's Health
Beer Goggles Explained (iPad Version)

When Men’s Health comes to you for an animated short what do you do? You draw inspiration from the beginnings of animation.

With illustrations by Zohar Lazar, we decided to make this piece with likeness and similarities to Chuck Jones’s Looney Tunes cartoons; explaining the ridiculousness of beer goggles.

We formatted every scene to be focally centered and responsive in both vertical and horizontal formats so regardless of device, viewers get the full experience.

  • iagram of stomach
  • beer clashes with brain
  • brain graphic togue to the side
  • dizzy flying beer mugs
  • guy plus a girl